How to make money with social media
I want to talk to you about marketing I’ve learned a little something in the last 12 years since but even over the last 30 years when I’m trying to get myself known as a kid that you know starting a business and I had an idea and I was going out and knocking door-to-door cold calling on companies and my pitch was always hey my name is grant Cardone and I got an idea and it took you to know from 35.
I’m sorry from 30 years old till 45 years old nobody knew me one door at a time it was slow and go it was very very painful if you don’t like the idea knocking on doors and taking 20 years for people to get to know you well.
I would do is I’d invest in real estate and you see me doing that every day but today what I want to talk to you about is marketing how can you get known in the world today you might not know this but last year in 2019 Forbes magazine called me the number one social media influencer in the world to watch what they didn’t tell you were I raise more money last year than any other single human being in the world a crowdfunded 360 million dollars in the last 25 months with almost no ad budget now you’re gonna say what about Kylie Jenner and what about the soccer Pro look I’m not a celebrity.
I’m not an actor and not an actress. I’m not running around a bikini. I don’t have any athletic skills. I’m not Floyd Mayweather. I’m not Kevin Hart. I’m not a celeb by the world yet I race one-third of a billion dollars a third of a billion dollars no endorsements that third of a billion dollars bought 1 billion dollars for the real estate in addition to that almost every month last year we did four million dollars a month in educational products and services sold online. I don’t think. I’m exaggerating by a penny that’s a million dollars a week now if you told me when I was thirty years old that one day.
I would be making a million dollars a week. I’d be like are you stupid that’s ridiculous. I spent 15 years knocking on doors traveling all across the United States put three million miles on my body flying across the United States spending 200 up to 250 days a year trying to get people to know me one door at a time you don’t have to do that today YouTube Facebook Instagram TikTok LinkedIn Twitter or ways for you to get to known today. So what I want to start with this.
I want to start with well who are you, who are you exactly what have you done or accomplished what have you accomplished.
What have you failed? what is the story you’re gonna tell and basically it goes like you basically draw yourself out who are you what have you accomplished what do you feel that what do you do every day because what we’re trying to do is we’re trying to build the story that you’re gonna tell every day on these websites.
Every day you see me go post something online you see me post a lot of stuff, in the beginning, people just accused me do you post every day he’s posting something.
Whatever look you cannot you can criticize me Forbes magazine acknowledge me but they didn’t acknowledge me for the thing that’s most important whether I’m the number one social media influence or in the world or not.
I don’t think that even has anything to do with anything because it doesn’t feed my kids the fact that I raised three hundred and sixty million dollars and did fifty-five million dollars in online educational sales last year and sold out a twelve thousand eight hundred person event in Las Vegas some of the tickets were twenty grand a pop the fact that I sell corporate contracts thirty to sixty in dollars to Fortune 100 companies every single day of the year online using social media marketing that’s important that’s way more important than who’s the best social media marketer in the world you got to pay your bills.
I want to show you how to monetize your brand your name your company your service is your idea and your products.
So look this is you this is me this is you take a whiteboard like this and you draw out who you are now what I want you to do is I want you to start writing out who are you this is how you’re going to tell your story many of you maybe you’ve had this problem what is your content what are you going to talk about what is your program what is your package don’t figure out the content.
First, what I want you to figure out first I’m looking at my watch because I’m a father.
I got two kids to see if you just look around and pay attention to what you’re doing right now I tell my wife this all the time look don’t try to create ideas what are you doing this valuable everybody is doing something that’s valuable if you are without work today you don’t have a job you’re 18 years old in an inner-city Baltimore and you’re thinking about going out tonight.
You don’t know what to do don’t know how to make money don’t know how to take care of your mom you got a drug problem all those things are your story, those are your story don’t look for ideas don’t look for lyrics don’t think about the lyrics you have the lyrics inside of you so just as you would just like a rapper would build a story out of their experiences you know if you listen to Kanye in the early days he’s talking about when he worked at Gap he’s talking about when he ripped off the register.
He’s talking about when he stoled went when his manager thought he was stealing from the store because those things happen to him too many of you’re trying to create products and services what does the customer need I’m gonna find out what problems the world is having and I’m gonna solve them, dude if you figured out the problems you’re having we’ve got the problems you’re having which is needs to be another list right here your story comes from your problems. So let’s just take this Who am I.
Now later what happened because I started telling my story enough I became somebody other than Grant Cardone over the last 12 years it’s only been 12 years since I started on the multimedia did I say the most.
I media that I became Mr. 10x and that I became uncle G and that I became master G these are nicknames that people gave me.
These are stories that you get to tell how did I become uncle G because one day I told the story about how I was 15 and 16 and 17 years old and I wanted an uncle to help me and they never came and that I told my mom one day I’m gonna be an uncle to others I’m gonna be the uncle to others that my uncle wasn’t to me and somebody started calling me uncle G right see again it comes out of stories who are you.
I’m gonna give you this assignment to sit down and start looking at who are you oh I’m a college grad I graduated from college who else oh I’m a father so what I want you to do is everything.
I’m a father I’m a husband this list is gonna get real big. I’m a business owner anything to do with business owner oh. I survived 2008 huge part of my story, by the way, I saw IRA saw 2008 with no bankruptcy all my friends went bankrupt that’s part of my story.
This is gonna be the content. I’m a real estate investor now. I’m a cat daddy which by the way I’m not proud of I’d much rather be tiger King. So I’m a real estate investor all right. I have one point eight billion dollars where the real estate a lot of you out there you like.
He’s always bragging. He’s always bragging look if you’re not telling your story if you’re not brag about your story you’re not telling your story JC is going to tell people until people finally say it about him that he’s the jay-zone day you’re gonna be able to walk in a room and you will not have to introduce yourself the whole room will get sucked out the energy in a room will get sucked out because everybody will do this.
He’s here look who’s here that’s what this is about it’s about marketing yourself until the world knows you to the point you don’t have to introduce yourself I didn’t know this. When I was 25 years old thirty years old thirty-five forty years old forty-five years old you know what I was doing hey my name is Grant Cardone today.
I can get in the room I don’t have to introduce myself every day until you work yourself up the food chain. So if I want to call and talk to Floyd Mayweather today the first time I might have to introduce myself I’m probably gonna need his agent I’m probably gonna need a friend I’m probably gonna need somebody that works for him but at some point, Floyd is gonna be like.
Now I know who you’re you’re that dude I see you all over I saw you the game I saw you here I saw you there I saw you online I saw you on YouTube I saw you talking about you know whatever on TV the other day.
So a business owner 2008 survivor. I’m just giving you ideas right here a billion dollars in real estate. Let’s take the other side accomplishments failures your failures are part of your story drug addict lost my dad lost a brother what else failures a terrible student in school this becomes part of your story it becomes part of what you’re gonna post online as part of the energy that you have to share with your audience that you can communicate with somebody at 8 o’clock in the morning again at 9:30 again at 11:00 again at 1:00 and you can mix it up so let’s see here.
I got these are all things that that I’m building storylines about that. I’ll be able to share it with my staff. well, I’m a marketing guy.
I’m sitting here talking to you about marketing. I’m a speaker you see I actually have to have people remind me what I do I’ve only done like 7,000 speaking engagements and I forgot then I’m a speaker, in fact, I’m probably one of the highest-paid speakers in the world today am I bragging you know what they say if it’s true it ain’t bragging or maybe it’s both and by the way if you’re gonna market yourself you’re gonna have to brag a little bit because if I don’t tell people maybe you don’t know hell. I forgot.
I was a speaker and by the way speaker in Dubai speaker in Singapore a speaker in Australia all across the world 19 countries last year so I can now start communicating with other people in other parts of the world and telling people in Australia, yeah I was in Sydney I was in Melbourne.
I was in Brisbane, by the way, I went to Auckland then I went to Fiji can’t wait to come back I’m marketing directly to that group of people so oh reminds me three million miles with the Airline’s commercial flights in coach seats middle seats earning miles eating cold nuts putting up with flight attendants telling me to put my phone up just remembered.
I’m the guy that got your phone approved on the airline’s so that you can actually use your phone on takeoff that’s in the newspaper where I fought the FAA and what’s that got to do with anything because you know what when the airlines get going again I can communicate about what’s going on with the airlines it’s again part of my story you’ll use it, oh just forgot how about.
I forgot but it’s part of my story it’s some content I’m not saying it’s gonna be a program you’re not gonna have a program on birdstrikes probably not but look how well Tiger King did a story. I wrote book accomplishments we’re back to accomplishments now they’ll just pop up author Arthur what eight books thirteen best-selling business programs now what is the business program most people don’t talk about their business programs.
I’ve made more money from business programs than I have from my book sales I’m one of the number one most listened to programs on all abominable with the 10x rule the 10x rule has been translated Hebrew Arabic Portuguese Italiano a 10 X 10 X your pasta connection mama.
Let’s see author 8 books 13 business pro card on university almost forgot only 50 million users now you’re gonna start you’re not you might not have all this stuff if you dig in you will you’ll have as many things as I have about a house before accomplishment.
I got a divorce in 72 hours most people don’t even know that story about me Friday afternoon realized I was going to get a divorce on Monday morning it was finalized it was a Saturday or Sunday – the days the lawyers weren’t even open on Monday at 10:00 a.m. it was signed.
My entire divorce cost me $1,100 who’s done that nobody can do that would you say Jerry crowdfunded I crowdfunded the first reggae fun ever 250 million dollars probably in the last 24 months I think with great certainty actually using Facebook and Instagram if crowdfunded more money than any other single living human being which would include dead people – OH who sold out more than a stadium.
I did. I forgot. I was a car salesman what a story car salesman sells out Marlin Stadium Marlins stadium right here you see one thing will start leading me huh I’m a watch collector Jarrod’s having to help me again.
I forgot I’m the guy that bought the jet when there wasn’t a jet for sale also I’m the guy that never got on it yet until I was 28 years old part of the story.
I’m a guy that never flew on a private jet until I was on my own private jet never charted yet never been on a jet until I step foot on a jet that I bought all part of this story right so is aviation a group of people sure or car salesmen a group of people sure if I worked another retail industry yes I was at furniture salesman when I was 17 years old.
I worked at McDonald’s when I was 16 years old I was fired from seven jobs in a row I was a shoe salesman maybe you heard the story of me and Kevin Hart talking about selling shoes.
I think Kevin could have outsold me on shoes but I had a different reason to be there a cab was fired seven jobs let me clean that up so what do I have it one two three four five six seven eight nine 10 11 12.
I’m a teacher every day I’m teaching I’m a coach how many people have I mentor Jared tens of thousands of tens of thousand forgot that I was a coach the point I’m trying to make to you until you do this whiteboard and do it over and over again.